What do the terms long/short horizon mean?

[Liman]

Business English Lesson, Advanced Level

ESL/EFL Test #304 "Business buzzwords: Lost horizons", question 1

An investor with a short horizon should buy stocks in ......... markets, thus chasing general trends; an investor with a long horizon should reduce her commitment to stocks in the same markets.

(a) bear
(b) bull
(c) thick
(d) thin

Business English Lesson, Advanced Level

ESL/EFL Test #304 "Business buzzwords: Lost horizons", answer 1

An investor with a short horizon should buy stocks in bull markets, thus chasing general trends; an investor with a long horizon should reduce her commitment to stocks in the same markets.

Correct answer: (b) bull
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what do the terms long/short horizon mean?

Liman

[Mister Micawber]

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'Horizon' refers to the length of time involved in the investor's strategy for keeping his money in play. An investor with a short horizon wishes to invest his money for only a relatively short time.
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Native English teacher at Mister Micawber's