What does "business end user" mean?

[Englishholic]

English Language Tests, Intermediate level

ESL/EFL Test #179 "Doing business: expressions with the word business", question 10

Data marts can be a good way to serve the data needs of a particular set of ......... users, allowing specialized functions such as data cleansing, joining, formatting and transformations to be performed automatically.

(a) business plan
(b) business card
(c) business end
(d) business suit

English Language Tests, Intermediate level

ESL/EFL Test #179 "Doing business: expressions with the word business", answer 10

Data marts can be a good way to serve the data needs of a particular set of business end users, allowing specialized functions such as data cleansing, joining, formatting and transformations to be performed automatically.

Correct answer: (c) business end

Your answer was: incorrect
Data marts can be a good way to serve the data needs of a particular set of business plan users, allowing specialized functions such as data cleansing, joining, formatting and transformations to be performed automatically.
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What does "business end" mean here?

English-holic

[stew.t.]

Hi English-holic,

A "business end user" needs to be considered as it is written here,.

End user = a user of a service or product, who may not necessarily have contact with the supplier/provider. Therefore he is at the end of the "supply chain". i.e. a CMS(content management system) end user.

Business as you can guess is either a company or an individual using it for work purposes.

cheers stew.t.