#2 (permalink) Wed Jun 18, 2008 11:49 am "venfuture" - venture the future |
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. Hello Ismail, and welcome to English-test.Net.
The slogan 'Venture the Future', like many similar English slogans created by Japanese for Japanese companies, sounds odd and not very meaningful. The individual words chosen (venture, future) are evocative, but the combination they are forced into is unnatural. We cannot 'venture' (= risk) the 'future'. It is possible to 'Venture into the Future', but this sounds rather hesitant or lacking in confidence.
The company name itself, Venfuture, is reasonably successful, since contrariwise a company name can sound evocative without having a real meaning.
I see no reason, however, why the company name and its slogan must be lexically related-- in fact, it may be a boring thing to do. . _________________ Native English teacher at Mister Micawber's |
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Mister Micawber Language Coach
Joined: 17 Jul 2005 Posts: 13015
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