#1 (permalink) Thu Jun 26, 2008 8:42 am Correct the sentence: Provide analytical support to Product, Sales, Marketing... |
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• Provide analytical support on Business Unit Reviews to (Senior Management, reporting to the Country Manager, American Express India) for preparation of timely MIS and presentations.
• Doing in-depth analysis to enhance American Express product value proposition. Involves: o Collecting data and other inputs from internal MIS systems o Processing/Analyzing data and preparing recommendations o Support marketing teams for launch of different marketing campaigns
• Provide analytical support to Product, Sales, Marketing & Operations (Retention & Cross-sell teams) on diverse initiatives: o Preparing annual forecasts for business metrics i.e. Cards in force, Billed Business, Customer spends, transactions etc. o Supporting sales team on new card members acquisition & tracking key metrics (product-wise, channel-wise, region-wise) o Preparing customer level analysis to understand customer behavior. o Circulate daily MIS for tracking customer spends/billings trends and comparing planned vs. actual figures. o Publish periodic analyses of acquisition efficiency to enhance approval rates, reduce cost of acquisition, reduce attrition, and facilitate channel and product profitability
• Preparing monthly Dashboards to Regional team for Billings, Attrition, and CIF |
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Engmen New Member
Joined: 26 Jun 2008 Posts: 2
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