why generating and what does this context mean?

[Sultano]

Business English Lesson, Advanced Level

ESL/EFL Test #24 "Employment and Training", question 1

We're paying for a stand at the new industrial exhibition with a view to ......... interest among potential employees in our company.

(a) generalizing
(b) generating
(c) germinating
(d) gesticulating

Business English Lesson, Advanced Level

ESL/EFL Test #24 "Employment and Training", answer 1

We're paying for a stand at the new industrial exhibition with a view to generating interest among potential employees in our company.

Correct answer: (b) generating
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why generating and what does this context mean?

[Mister Micawber]

.
Here, the collocation is 'generate interest (in something)', and 'generate' = 'create'. The exhibition is intended to get potential employees interested in joining their company.
.
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Native English teacher at Mister Micawber's