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Difference between brand and trademark



 
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Difference between brand and trademark Mon Jul 07, 2008 14:18 pm  Difference between brand and trademark
 

In business we know products by their brand or their trademark?
what is the defference between those words?
thanks.
Abraćo.
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Difference between brand and trademark Mon Jul 07, 2008 15:07 pm  Difference between brand and trademark
 

to put it simply...

BRAND refers to names, logos and slogans.
for example COKE, NIKE, CALVIN KLEIN
it is what makes a product or service different from its competitiors

TRADEMARK is something you can do to brands. If you trademark a brand, then you own the "intellectual property" of that brand and you are the only person allowed to use that Brand name, slogan etc.
If others want to use that brand, they must ask your permission or pay some money.
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Difference between brand and trademark Mon Jul 07, 2008 15:11 pm  Difference between brand and trademark
 

Now I've just got it.
thanks Benjamin.
Abraćo.
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Joined: 02 Jul 2008
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Difference between brand and trademark Mon Jul 07, 2008 15:34 pm  Difference between brand and trademark
 

Don't forget that there is also "service mark", which is a trademark for a service, rather than for a physical product.
Jamie (K)
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