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 #2 (permalink) Thu Jul 24, 2008 19:08 pm Mac Donald's English |
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It seems English learners are taught that "to love" cannot be used in the present continuous.
It can. It's used to show something current, most likey recent and probably a temporary situation.
Q: How is Sharon's trip? Ans: Great. She is loving Paris, and looking forward to Vienna next week.
That said, I don't like the McDonald's slogan, and don't find it to be a "correct" use of the present continuous. However, the people they are targeting are probably not too concerned with grammatical matters. |
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Barb_D
I'm here quite often ;-)
Joined: 13 Jun 2008
Posts: 474
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| #3 (permalink) Thu Jul 24, 2008 19:31 pm Mac Donald's English |
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Hi mdenglish
The use of the apostrophe (lovin') is a big tip that the slogan is supposed to sound colloquial.
The word 'love' is used in the slogan with a meaning similar to 'enjoy'.
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Yankee
I'm a Communicator ;-)
Joined: 16 Apr 2006
Posts: 8316
Location: USA
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| #4 (permalink) Thu Jul 24, 2008 20:07 pm Mac Donald's English |
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| I agree with Barb, that usage is totally normal and correct. |
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Molly
I'm a Communicator ;-)
Joined: 12 Feb 2008
Posts: 4017
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| As the former chair of the planning board for 18 consecutive years and a board... | He died of heart attack. vs He died of a heart attack. |
