Mac Donald's English

[Mdenglish]

Hello there

Yesterday I went to Mac Donalds and ordered a coffee. On the paper cup the following was printed " I'm lovin' it " Is the use of the verb love grammatically correct in this ' slogan ' ?

Thanks in advance,

mdenglish

[Barb_D]

It seems English learners are taught that "to love" cannot be used in the present continuous.

It can. It's used to show something current, most likey recent and probably a temporary situation.

Q: How is Sharon's trip? Ans: Great. She is loving Paris, and looking forward to Vienna next week.

That said, I don't like the McDonald's slogan, and don't find it to be a "correct" use of the present continuous. However, the people they are targeting are probably not too concerned with grammatical matters.

[Yankee]

Hi mdenglish

The use of the apostrophe (lovin') is a big tip that the slogan is supposed to sound colloquial.
The word 'love' is used in the slogan with a meaning similar to 'enjoy'.
.

[Molly]

I agree with Barb, that usage is totally normal and correct.