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 #62 (permalink) Mon Sep 01, 2008 23:47 pm Why often has two way of pronunciation? |
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| Molly wrote: |
Just another example of covert prescriptivism, IMO.
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If I enquire about expressions in another language, I quite like to be told whether option A or B is "stigmatised", "shibbolethic", etc.
Or are you suggesting that if a respondent informs me that option A is less acceptable to some people, then that respondent is a "prescriptivist"?
MrP |
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MrPedantic
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| #63 (permalink) Tue Sep 02, 2008 2:26 am Why often has two way of pronunciation? |
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| Alan wrote: |
| You could always take away all 'stress' and simply say: advert. |
Which sounds like a pervert who advertises.
And of course, the British word "advert" is stressed on the first syllable. |
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Jamie (K)
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| #64 (permalink) Tue Sep 02, 2008 2:35 am Why often has two way of pronunciation? |
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| What shocks me is that no American dictionary seems to include what I believe is the most common US pronunciation of the word "advertisement", even though it is certainly common enough to include in dictionaries. However, they all seem to contain only the one I'd never heard until this thread, and the one I never heard in the advertising industry. This shows how East-Coast-o-Centric the publishing industry is. |
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Jamie (K)
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| #65 (permalink) Tue Sep 02, 2008 5:41 am Why often has two way of pronunciation? |
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Hi Jamie,
Can you give me more examples of another differences in pronunciation of American English , please?
Do think it is good for a ESL learners to Know these differences or just use the most common one ?
My Regards, |
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 Najlaa
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| #66 (permalink) Tue Sep 02, 2008 8:30 am Why often has two way of pronunciation? |
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| Quote: |
| What shocks me is that no American dictionary seems to include what I believe is the most common US pronunciation of the word "advertisement", even though it is certainly common enough to include in dictionaries. |
I guess if it is "the most common", it logically follows that it is more than "common enough".  |
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| #67 (permalink) Tue Sep 02, 2008 8:37 am Why often has two way of pronunciation? |
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Hi,
''
'Ad' is fine here also. 'Friday Ads' is a free 'newspaper' available in most parts of the UK
Alan
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| #68 (permalink) Tue Sep 02, 2008 8:40 am Why often has two way of pronunciation? |
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I did twig that the stress for 'advert' was on the first syllable since it would be a bit of a problem if it wasn't. I was trying to lighten the topic by using 'stress' in the other sense. But never mind, eh?
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| #69 (permalink) Tue Sep 02, 2008 9:11 am why often has two way of pronunciation? |
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| Jamie (K) wrote: |
| Not quite. We Americans say [ʼęd vr taiz mənt] |
Since when? This is news to me!
| Yankee wrote: |
No matter how I tried, though, placing the heaviest stress on the first syllable simply sounded a little bit "foreign" to me.  |
Indeed, I just covered this word in a lesson on stress and intonation last week, explaining that stress anywhere else sounds 'off' to native speakers. I should have amended that comment with the qualifier 'AmE speakers,' though, I suppose. We're so remote here, that I often neglect trying to cover alternate dialect pronunciations.
| Yankee wrote: |
| Placing the heaviest stress on the first syllable is simply not the pronunciation I grew up with, and is very definitely not the pronunciation I use. |
| Yankee wrote: |
| I am quite sure that I am not alone in this main-stress-on-the-third-syllable pronunciation. Not at all. |
I concur. If I include immediate family, friends, and acquaintances, there's got to be at least a couple hundred of us, minimum. 
| Yankee wrote: |
| Maybe Barb_D and Skrej and diverhank will chime in here and tell us how they and/or people in their areas pronounce the word "advertisement". |
I'm definitely in the 3rd syllable stress camp myself, and not only have I never heard the first syllable stress version, I teach all my students 3rd syllable stress for that word, and do so with a completely clean conscience.
| Jamie (K) wrote: |
| What shocks me is that no American dictionary seems to include what I believe is the most common US pronunciation of the word "advertisement", even though it is certainly common enough to include in dictionaries. However, they all seem to contain only the one I'd never heard until this thread, and the one I never heard in the advertising industry. This shows how East-Coast-o-Centric the publishing industry is. |
I started 2nd-guessing myself, thinking maybe I was prey to some sort of regionalism, and my dictionary, (Merriam Webster's 11th Collegiate) lists 2 versions, one the BrE 2nd syllable variant [ˏad-ʹvər-tīz-mənt], and then the 3rd syllable Am.E variant [ˏad-vər-ʹtīz-mənt].
No mention of the 1st syllable AmE variant, although it does indicate a secondary stress on the first syllable in both pronunciations.
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| #70 (permalink) Tue Sep 02, 2008 10:27 am Why often has two way of pronunciation? |
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In any case, something is out of whack with the Merriam-Webster dictionary, and all others, because, as I said, for my entire life -- a good part of which was spent working in the advertising industry -- I had never heard any American say "adverTISement", and the omission of the pronunciation "ADvertisement" is quite bizarre. Do you also say "adverTISing" and "adverTISE"?
Every so often I'll find a word in that dictionary that has a very improbable pronunciation listed. I'll run around asking people to pronounce the word -- and even exploit the opportunity when I talk to people in other parts of the country -- and I'll come up with only a minority of Americans who pronounce the word the way the dictionary has it listed. When I give them the dictionary pronunciation they'll think there's something wrong with it. |
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Jamie (K)
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| #71 (permalink) Tue Sep 02, 2008 12:18 pm Why often has two way of pronunciation? |
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| Jamie (K) wrote: |
| Do you also say "adverTISing" and "adverTISE"? |
Nope, I stress the first syllable in those two words.
As I'm sure you know, the fact that the stressed syllable sometimes changes in different forms of the same word is not really anything out of the ordinary. For example, I say these:
-conTRIBute
-conTRIButing
-conTRIButer
BUT:
-contriBUtion
I'm also aware that some people say "CONtribute", but I have to admit that I find that pronunciation a little irritating.
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| #72 (permalink) Tue Sep 09, 2008 6:13 am Why often has two way of pronunciation? |
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| They put the main stress on the third syllable for advertisement in California also. |
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