| Hallo, I'm secretary for a big company my job mostly is to arrange meetings... | Teaching English to The Hearing Impaired |
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 #16 (permalink) Tue Sep 16, 2008 16:02 pm The Spirit of Georgia? |
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| Cookie wrote: |
| Nina good afternoon or what is the time in Japan now? |
Hi, good afternoon. It's half past eleven in the evening here. If you want to know the time anywhere around the world you can use the world clock here.
| Cookie wrote: |
| I don't quite understand why Coca Cola doesn't sell the spirit of georgia in other countries. |
I think there's a perfect reason for that. Not all people like flavoured drink, I suppose. For example, in Japan most people drink tea, and they prefer it to any other beverages. Again, there's also differences in gender, age and profession. For instance, tea is famous among women for skin and health reasons, on the other hand, most working men --referred as "salaryman" here, prefer coffee in the morning; energy drink through out the day, to keep them energized --because they work like there's no tomorrow here, and I can tell this stuff is good (energy drink). Then there's also the beer drinking culture after a hard day's work that created a fierce competition between beer makers here in Japan.
So as you see, I don't think Spirit of Georgia can compete with that. Not drinking beer is unimaginable here. Once, a former colleague of mine told me that people who cannot drink sometimes are called "ダメ人間"(dame nin-gen) meaning, a useless person.
Right... :roll: But that's culture.
| Cookie wrote: |
| Everyone around the world knows where georgia is and everbody knows what spirit means. How come you can buy coke but you are excluded from the spirit of georgia? |
In addition to the factors I mentioned above, I think Spirit of Georgia hasn't yet the "it" factor. You know, the factor that we see with brands like Colgate, Coca cola itself, Johnson & Johnson, Kodak etc. |
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NinaZara
I'm a Communicator ;-)
Joined: 04 Jan 2007
Posts: 1168
Location: Malaysia (Cat city)
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| #17 (permalink) Sat Oct 11, 2008 7:50 am The Spirit of Georgia? |
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It just occurred to me that "The Spirit of Georgia" is a rather long name for a brand. I would venture to say that the majority of the German consumers are familiar with the words 'spirit' and 'Georgia' but they might have a hard time pronouncing the entire phrase. 'The spirit of Georgia' is much more difficult to pronounce than 'Bionade', 'Coke', 'Fanta', 'Sprite', 'Pepsi' or even 'Mirinda'. Why do you think Coca Cola chose such a complicated name for their latest German brand?
TOEIC listening, photographs: An outdoor gathering |
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Torsten
Learning Coach
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Posts: 14522
Location: EU
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| #18 (permalink) Sat Oct 11, 2008 19:30 pm The Spirit of Georgia? |
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| Torsten wrote: |
| Do you also happen to know the connection between Kristian Siewert and "The Spirit of Georgia"? |
No, I don't, Torsten. However, seeing as you mentioned him by name, I presume you do. :?:
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"Nearly all men can stand adversity, but if you want to test a man's character, give him power." ~ Abraham Lincoln |
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Yankee
I'm a Communicator ;-)
Joined: 16 Apr 2006
Posts: 8316
Location: USA
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| #19 (permalink) Sat Oct 11, 2008 21:08 pm The Spirit of Georgia? |
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| Torsten wrote: |
| Why do you think Coca Cola chose such a complicated name for their latest German brand? |
If Coca Cola were to successfully launch this product under the same name in the US, I wouldn't be at all surprised if American consumers ended up referring to it with a nickname. In other words, some sort of shortened form, probably consisting of only one or two syllables. Maybe Coca Cola's German marketing gurus had the same sort of expectation in mind. Who knows -- maybe they were hoping that German consumers would end up nicknaming it "Sprit". :lol:
.
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"Nearly all men can stand adversity, but if you want to test a man's character, give him power." ~ Abraham Lincoln |
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Yankee
I'm a Communicator ;-)
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Posts: 8316
Location: USA
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| #20 (permalink) Tue Oct 28, 2008 22:11 pm The Spirit of Georgia? |
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Hi Amy,
You are absolutely right -- I also think that pronouncing 'the spirit of Georgia' is real challenge for German consumers and sales staff. It would be interesting to find out why the marketing people at Coca Cola Germany came up with that rather complicated and long name. I mean, the article 'the' alone poses quite some difficulty for a German to pronounce. Other stumbling blocks are 'spirit' and 'Georgia'. That's a far cry from the simple word 'Bionade' which is probably the biggest Spirit of Georgia competitor.
TOEIC listening, question-response: Have you seen my briefcase? |
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Torsten
Learning Coach
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Posts: 14522
Location: EU
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Torsten
Learning Coach
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Posts: 14522
Location: EU
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| #22 (permalink) Sun Jan 10, 2010 14:26 pm The Spirit of Georgia? |
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| A soft drink with such a name would never be possible in Russia. No-one would buy The Spirit of Georgia if it were sold in Russia or any other country where Russian is the dominating language! |
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 WhiteRussian
I'm here quite often ;-)
Joined: 28 Aug 2008
Posts: 146
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| #23 (permalink) Sat Jul 31, 2010 0:02 am The Spirit of Georgia? |
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Most Germans call the drink simply 'Georgia' now since 'the spirit of Georgia' is too difficult for them to pronounce. It still amazes me that Coca Cola chose that name in the first place.
TOEIC listening, photographs: A loading dock |
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Torsten
Learning Coach
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Posts: 14522
Location: EU
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| #24 (permalink) Sat Jul 31, 2010 1:42 am The Spirit of Georgia? |
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Hello Torsten,
Since you're still harping on this issue, I guess you must think the people responsible for choosing that name were unbelievably dumb.
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"The spirit of truth and the spirit of freedom - these are the pillars of society." ~ Henrik Ibsen |
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Esl_Expert
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| #25 (permalink) Mon Aug 02, 2010 19:30 pm The Spirit of Georgia? |
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| Why are you still talking about this spirit of georgia thing? Who cares what that drink is called? It's made of sugar and a bunch of chemicals to get folks addicted to it as fast as possible. That's the spirit of georgia and the spirit of capitalists. |
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WhiteRussian
I'm here quite often ;-)
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Posts: 146
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| Hallo, I'm secretary for a big company my job mostly is to arrange meetings... | Teaching English to The Hearing Impaired |
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