The Spirit of Georgia?

[Torsten]

Maybe it's a coincidence and maybe it's not: Today for the first time I saw this billboard ad promoting a new soft drink called "The Spirit of Georgia" -- Produced in Germany. As far as I can see, it's a new brand by Coca Cola and I don't know if the timing its launch is good or bad.

What is your take on this?
Many thanks,
Torsten
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[Che Gevara]

Hi Torsten
The Spirit of Georgia ?-Never heard before...
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[Torsten]

Hi Che,

Up until a couple of hours ago I hadn't heard of the drink either.

Then I saw this bottle on two large posters and after a little research I found out that Coca Cola had planned to lauch the drink in July but had to recall the bottles because of a technical failure. It's supposed to be their answer to successful German softdrink Bionade.

Now they've obviously relaunched right at the time of the Georgian/Russian conflict. Very interesting.
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[Che Gevara]

Very interesting...
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[NinaZara]

What could be a better time to get people to notice it? It could be smart move, there is no telling whether people will actually buy it though. But in my country, people might not buy it because the bottle resembles the ones of alcoholic drinks.

[Torsten]

Hi Nina,

As far as I know "The Spirit of Georgia" will be sold only in Germany and Austria. One of the selling points is that the drink is made in Germany. Coke has launched "The Spirit of Georgia" to compete with a German soft drink maker that is selling a drink called "Bionade".
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[NinaZara]

There's a can drink (coffee) here in Japan named Georgia, also by Coca Cola.

[Yankee]

Hi all

I thought a little background information might be interesting here.

The use of the name Georgia by the Coca Cola company is not terribly surprising. Coca Cola was invented in Atlanta -- in the US state of Georgia.
http://inventors.about.com/od/cstartinventions/a/coca_cola.htm
http://en.wikipedia.org/wiki/John_Pemberton

In addition, artist William Tolliver created a poster for the 1996 Olympics (which were held in Atlanta, Georgia) and the title of it is 'The Spirit of Georgia'.
http://www.thecollectionshop.com/William_Tolliver_Art_Collection.asp?Affiliate=63
http://www.answers.com/topic/william-tolliver
.

[Torsten]

Hi Amy,

Thanks a lot for posting those links. Do you also happen to know the connection between Kristian Siewert and "The Spirit of Georgia"?
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[Cookie]

I'm most certainly the biggest Coca Cola fan on earth so of course I've tasted the Spirit of Georgia and what can I say? I'm afraid I'm addicted to that stuff already !

[NinaZara]

[Cookie]

Nina, are you saying you can't get the spirit of georgia in Japan? That's a tragedy and you should move to Europe immediately! You got that right, I'm Swiss but I live in Austria. What Coca Cola brands are available in Japan?

[NinaZara]

[Cookie]

Nina good afternoon or what is the time in Japan now? I don't quite understand why Coca Cola doesn't sell the spirit of georgia in other countries. Everyone around the world knows where georgia is and everbody knows what spirit means. How come you can buy coke but you are excluded from the spirit of georgia?

[Skrej]