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Product placement in songs?



 
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a teacher from the UK wanted | Racial identity and speech
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Product placement in songs? #1 (permalink) Mon Oct 06, 2008 12:15 pm   Product placement in songs?
 

Is there something like "product placement" in/through pop songs? In other words, do you think Katy Perry gets paid by Wyeth?

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Product placement in songs? #2 (permalink) Mon Oct 06, 2008 13:03 pm   Product placement in songs?
 

Hi Torsten

If you are referring to ChapStick lip balm in particular, I doubt that she was paid to mention that product. The reason I doubt it is that, in my opinion, Chapstick is one of those products that has nearly become the equivalent of a common noun here in the US. In other words, people tend to simply say "chapstick" rather than "lip balm" -- no matter what brand it is.

I might compare the use of the word "chapstick" to the use of the word "kleenex". In the US, lots of people use the word "kleenex" when referring to any brand of facial tissue -- the same way many people in Germany might refer to any brand of facial tissue as "Tempo".
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Product placement in songs? #3 (permalink) Mon Oct 06, 2008 17:13 pm   Product placement in songs?
 

And when Mexicans say "Bimbo", they're talking about bread.
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Product placement in songs? #4 (permalink) Tue Oct 07, 2008 0:06 am   Product placement in songs?
 

To judge by the common mondegreen (among BrE listeners at least), someone who devised a "cherry chopstick" would make a killing.

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