'The new Ford Puma was...'

[Nessie]

Hi,
please have a look at this:

The new Ford Puma campaign was created too late for this year's festival,

[Yankee]

.
I don't really know what the quoted part is supposed to mean, Nessie.
Perhaps this year's festival is the 44th festival?
.
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"Nearly all men can stand adversity, but if you want to test a man's character, give him power." ~ Abraham Lincoln