Meaning of 'move with the times'

[Titi]

Test No. incompl/advan-14 "Time Expressions (2)", question 9

If you want to grow as a business and attract new customers you must ......... with the times.

(a) move
(b) follow
(c) keep
(d) hold

Test No. incompl/advan-14 "Time Expressions (2)", answer 9

If you want to grow as a business and attract new customers you must move with the times.

Correct answer: (a) move
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hi there!
what does it mean?

[Torsten]

If a company moves with the times they change their marketing policy, their product range and their overall strategy in such a way that keeps them up to date and on top.

TOEIC listening, photographs: Workers in a field