'expensive' vs 'affordable'

[Ilovepsycho]

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By buying directly from fishing boats, the restaurant keeps its lobster menu __________.

a. shabby
b. effortless
c. expensive
d. affordable

I am confused between C and D.
Because of buying directly from fishing boats, the fish from the boats is very fresh, and so it could be expensive.
Or, because of buying directly from fishing boats, there are no middlemen or retaliers, and then the fish from the boats could be affordable.

What do you think of that?

[Skrej]

The latter is correct. It's cheaper to buy directly from the source, thus saving the markup costs incurred by a middleman, as you stated.

The correct answer is D.
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