#2 (permalink) Mon Jul 27, 2009 14:30 pm the tipping point |
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Main Entry: tipping point Part of Speech: n Definition: the culmination of a build-up of small changes that effects a big change Etymology: from a book of this title by Malcolm Gladwell explaining epidemics
Dictionary.com's 21st Century Lexicon
Tipping points are "the levels at which the momentum for change becomes unstoppable." Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states, "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the precipitous drop in the New York City crime rate after 1990. http://en.wikipedia.org/wiki/The_Tipping_Point_(book) _________________ con·text - The part of a text or statement that surrounds a particular word or passage and determines its meaning. |
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Milanya I'm here quite often ;-)

Joined: 29 Dec 2008 Posts: 846 Location: Texas, USA (at present)
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