Launched a new campaign

[Nkodian1]

Test No. incompl/advan-3 "Credit Card Holders", question 3

The animal rights organisation has ......... a new campaign to make people aware of cruelty to animals.

(a) launched
(b) pursued
(c) offered
(d) ejected

Test No. incompl/advan-3 "Credit Card Holders", answer 3

The animal rights organisation has launched a new campaign to make people aware of cruelty to animals.

Correct answer: (a) launched

Your answer was: incorrect
The animal rights organisation has pursued a new campaign to make people aware of cruelty to animals.
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why pursued? Thanks

[Mister Micawber]

Pursued is incorrect; the answer is launched, meaning begun. The formal beginning of many projects and efforts are expressed with this word, which was earlier associated with ships:

The Titanic was launched in 1912.
A new IT company is launched somewhere in the world every 37 minutes.
_________________
Canadian-American native speaker
who teaches English for a living at Mister Micawber's
ESL cafe: Interview with Mister Micawber