Another Denglish phrase used in Germany: Lady-Fitness

[Torsten]

TOEIC listening, question-response: Should we go to Disneyland or Disneyworld?

[Jamie (K)]

Well, this one is not really English, Torsten.

[Kitosdad]

COLOUR YOUR WORLD.
_________________
Keep it simple ... Keep it interesting.

[Jamie (K)]

[Torsten]

Hi Jamie, maybe the phrase is not English but it's used by American companies.

TOEIC listening, question-response: In which city were you born?

[Kitosdad]

COLOUR YOUR WORLD.

The latest advertising catchword in Germany, is what!
_________________
Keep it simple ... Keep it interesting.

[Jamie (K)]

I don't believe it's used by American companies, at least with that hyphen in there and the stress on the word "lady", as the Germans would pronounce it.

It is conceivable that an American company would use "Lady Fitness" (no hyphen, with the stress on the second word) in the sense of "Lady Chatterly" or something like that. Otherwise the phrase would be "ladies' fitness", or if the writers or designers are ignorant of punctuation, "ladies fitness".

Ah, now I see on the Internet that there is a US company called "Lady Fitness". However, this is pronounced "Lady FITNESS", like the made-up name of a noblewoman, not "LADY fitness" as it undoubtedly sounds in German. So you can't offer "lady-fitness" in English.

[Jamie (K)]

[Kitosdad]

Surely they can be forgiven in thinking it is their creation if they had never heard it earlier.

After all, they are paid "big bucks" for coming up with these "ideas."
_________________
Keep it simple ... Keep it interesting.

[Jamie (K)]

[Scott Graham]

Hi,
Jamie your correct the phrase 'Lady-Fitness' is not really used in either the UK or US, but it is made up of 2 English words. This is typical of Denglish being used everyday here in Germany, sometimes it's used correctly, sometimes not. As an English trainer I often use the topic of Denglish for debates within the training rooms, and as you can imagine it creates good arguments. The main point here is English is used a lot with a German structure, which means Lady-fitness is very clear as to what it means.

Recently I read an article about some official protests.

Protests against Denglish.

Some years ago, the Institute for the German Language wrote a scathing letter to Deutsche Telekom to protest its adoption of "grotesque" terms such as City Call, Holiday plus Tarif and German Call.

The President of the Institute, Wolfang Kramer was so enraged at the blatant sullying of the German language that he founded the Society for the Protection of the German Language, which now awards a prize for the Sprachpanscher (language debaser) of the year.

Denglish - unstoppable.

But today, most people in Germany would merely scoff at a protest like that. And few people would listen to Walter Krämer, Chairman of the Society for the Protection of the German language spluttering about Anglicisms as "pseudo cosmopolitan drivel".

These are after all the days of Generation @. Today the German language nonchalantly helps itself to internet jargon as soon as it is coined – "Browser", "Provider", "Server", "Update", "Surfen".Teenspeak overflows with expressions such as "cool", "hip", "kids", "trendy", "sexy", "relaxen".

And Germans in the business world are "CEOs", "Bankers" "Managers", "Global Players", "High potentials". They go to the "office", attend "meetings", work in "teams", participate in "workshops" and consider "stock options".

Without such universally understood terms, many would be hard pressed to describe their "Job", buy the right products when they go "Shoppen" or spend the evening "chatten" on the internet

For me what is really amazing, some of the younger people I've taught don't actually no the original German translation for many of the common Denglish words.

Anyways Happy New Year to all
Scott
_________________
Leipzig Englisch Sprachschule- a little London in Leipzig
http://www.leipzigenglisch.de

[Torsten]

[Jamie (K)]

Scott, you're a language trainer, so please write in good English.

[Scott Graham]

Hi Jamie, YOU'RE correct I'm a language trainer but to be honest when using the computer and internet we often use these short forms which I KNOW are not correct grammar but common.
As is slang but would you correct me for using slang?

One more thing, I think you'll find Denglish is actually aimed at Germans not native speakers. It's more often used in marketing to show a little bit of flare!

But thanks anyway for your feedback

Cheers
Scott
_________________
Leipzig Englisch Sprachschule- a little London in Leipzig
http://www.leipzigenglisch.de

[Jamie (K)]

Scott, I don't think you've had the experience of having students show up at your office door wanting to get into an English preparation program for university studies, only to find out that their entire writing is littered with Internet abbreviations and that they can't distinguish between the abbreviations and real English.

Using abbreviations in texting is one thing, but using them as a trainer or native speaker in an ESL forum is destructive to the progress of the people trying to learn the language.

Besides, the mistakes you made were not typical of computer abbreviations, but completely consistent with the ordinary writing of native English speakers who are being sloppy, or of those who are trying to write correctly but have trouble doing it.