Tap into a new society

[Guest]

Test No. incompl/advan-77 "Internet Business (2)", question 6

You must increase the sale of this commodity by trying to interest a different age range and by ......... into their society.

(a) dripping
(b) floating
(c) tapping
(d) sailing

Test No. incompl/advan-77 "Internet Business (2)", answer 6

You must increase the sale of this commodity by trying to interest a different age range and by tapping into their society.

Correct answer: (c) tapping

Your answer was: incorrect
You must increase the sale of this commodity by trying to interest a different age range and by floating into their society.
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I could not understand this idiom "tapping into their society" . Please Explain

[Torsten]

The idea is to generate new sales by moving into a new market. In this case this new market is that group of people that belong to certain generation. If you tap into something you try to realize its potential.

TOEIC listening, question-response: Where is your office located?