Tap into a new society

[Guest]

Test No. incompl/advan-77 "Internet Business (2)", question 6

You must increase the sale of this commodity by trying to interest a different age range and by ......... into their society.

(a) dripping
(b) floating
(c) tapping
(d) sailing

Test No. incompl/advan-77 "Internet Business (2)", answer 6

You must increase the sale of this commodity by trying to interest a different age range and by tapping into their society.

Correct answer: (c) tapping

Your answer was: incorrect
You must increase the sale of this commodity by trying to interest a different age range and by floating into their society.
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I could not understand this idiom "tapping into their society" . Please Explain

[Torsten]

The idea is to generate new sales by moving into a new market. In this case this new market is that group of people that belong to certain generation. If you tap into something you try to realize its potential.
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