"Unique Selling Proposition"

[vanesa]

Hello!

My name is Vanesa and I aam now dealing with some terminology related to Graphic Design in English. I can understand quite well the meanings of the different words related to this field, but there is an expression that I can't come to understand. It is "Unique Selling Proposition". I understand the meaning of the words in isolation, but as a Whole?

I would be very grateful if you could tell me the answer to my questions.

Thanks in advance,
vanesa (spain)

[Mister Micawber]

.
I would like to see the sentence containing the phrase, but unique selling proposition seems like a sleazy offer to join a pyramid sales program or some such scheme.

Unique selling proposition = One-of-a-kind (= very special; not to be offered again!) offer to become a salesman.
.
_________________
Canadian-American native speaker
who teaches English for a living at Mister Micawber's
ESL cafe: Interview with Mr. Micawber