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"Unique Selling Proposition"



 
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ESL Forums | English Vocabulary, Grammar and Idioms
I've been living in Berlin vs. I've lived in Berlin | Surely vs certainly
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"Unique Selling Proposition" Mon Nov 14, 2005 14:07 pm  "Unique Selling Proposition"
 

Hello!

My name is Vanesa and I aam now dealing with some terminology related to Graphic Design in English. I can understand quite well the meanings of the different words related to this field, but there is an expression that I can't come to understand. It is "Unique Selling Proposition". I understand the meaning of the words in isolation, but as a Whole?

I would be very grateful if you could tell me the answer to my questions.

Thanks in advance,
vanesa (spain)
vanesa
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"Unique Selling Proposition" Mon Nov 14, 2005 14:43 pm  "Unique Selling Proposition"
 

.
I would like to see the sentence containing the phrase, but unique selling proposition seems like a sleazy offer to join a pyramid sales program or some such scheme.

Unique selling proposition = One-of-a-kind (= very special; not to be offered again!) offer to become a salesman.
.
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I've been living in Berlin vs. I've lived in Berlin | Surely vs certainly
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