tackle it head on

[Sunhoek]

While I was reading a newspaper this morning, I have come across this sentence.

"Jamie passionately believes that the most effective way to combat this lack of knowledge is to tackle it head on, with good information and practical cookery lessons for everyone"

Can anybody give me an answer what the "tackle it head on" stands for in the context ?

Thanks lot
Sunho

[Mister Micawber]

Attempt a solution to a problem directly and strongly.
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Native English teacher at Mister Micawber's

[Sunhoek]

Hi Mister Micawber

Thank you for your answer. I love the expression.