Why are Cross-Cultural Programs important? (5)

[Torsten]

Why is it important to raise social awareness and embrace cultural diversity? Here are some of the reasons:

• Europe is becoming an economic entity
  
• number of international business contacts is increasing
  
• number of women in the workplace is increasing
  
• number of traditional jobs is decreasing
  
• competition in the workplace is increasing
  
• international competition between corporation is increasing
  
• corporate values are changing
  
• communication and language skills are becoming more important
  
• willingness and ability to learn are becoming more important
  
• team building skills are becoming more important
  

In addition to these reasons there can be a variety of other factors underlining the significance of cross-cultural training programs.

TOEIC listening, photographs: A lady pointing