#2 (permalink) Wed Aug 25, 2010 7:47 am Silver screen Movie - Argument Essay. |
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Please rate my first Argument essay.
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The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company. "According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year. And yet the percentage of generally favoUrable comments by movie reviewers about specific Silver Screen movies actually increased during this period. Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Silver Screen should therefore spend more of its budget next year on reaching the public through advertising(,) and less on producing new movies."
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In this memo, the advertising director concludes that Silver Screen should allot A substantial amount of money in marketing rather than making new movies. The director bases this conclusion on the decrease in the number of audience(,) and THE increase in the number of favourable movie reviews during the past year. A close scrutiny of the directors line of reasoning reveals that it lends no credible support to the conclusion.
A threshold problem with the argument is that the director presumes that the reason for less audience of Silver Screen movies is due to the lack of awareness. There are myriads of other reasons that stops the viewers from going to the Silver Screen movies, including the release date of the movies coinciding with other occasions such as THE football world cup, public examination or THE release of a block buster movie. It may also possible that people tend to watch the movies ON DVDs rather than going to movie halls, which considerably reduceS the number of movie-goers.
Next, the director assumes that favorable movie reviews are the indicators of a commercially successful film, which is questionable. On one hand, the reviews need not always reflect the reality of the movie. The reviews can be biased and doubtful. And On the other hand, even if the reviews reflect the quality of the movie, it is not /necessary/INEVITABLE/ that it should attract the people and be commercially successful. A movie about a revolutionary leader, which is very likely to receive positive reviews, need not attract normal movie-goers, who look for entertainment.
The director also assumes that spending more money for marketing and less on producing movies will be beneficial to the Silver Screen. As long as the viewers are not interested in watching the Silver Screen movies, the marketing will add little value to increasING the revenue. The director should identify the interest of the film-goers, and make A wideR range of movies to attract them to the theatres.
In conclusion, the director's line of reasoning is flawed. The director should consider other factors that prevents the audience GOING to watch the Silver screen movies(,) and take appropriate action rather than spending money for marketing the reviews of the movies. :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: Good morning Amirdhagopal. I think you made a great job of this. Perhaps Phil will have a more comprehensive opinion, but I think you did very well.
Kitos. 9/10 _________________ Keep it simple ... Keep it interesting. |
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Kitosdad Language Coach

Joined: 04 Mar 2009 Posts: 13417 Location: ESSEN, Germany, (but English.)
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