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#17 (permalink) Fri Jan 27, 2012 10:26 am This is funny and horrible at the same time (Dresden School for British English) |
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| Jamie (K) wrote: |
But I'll tell you who does agree with their fallacious notion that British English is "more accepted for business situations" -- the ESL textbook publishing industry! Even though the US has the world's largest economy, business ESL textbooks in American English are quite rare even in the United States. The publishers create business ESL books almost exclusively in British English, and they merely import them to the US. So we are often in the ridiculous situation of having textbooks that teach the wrong business terminology (such as "turnover" instead of revenue) and that teach cricket and soccer idioms for use in business meetings. And you get really tired of every book having a story about Richard Branson.
Once I complained to a publisher's rep in the US about this, and she claimed that there's "really no market" for business ESL textbooks in American English. That has to be an insane lie, because I can't imagine that people in East Asia and especially Latin America are clamoring to learn British business English instead of American.
However, nearly every business ESL book available in the US is an unadapted import from the UK. The same publishers go to great trouble in adapting their grammar textbooks, to the point of changing "Ann" to "Mary", even though "Ann" is a perfectly common name in the US, but they don't try to adapt their business texts at all. |
Hi Jamie, so far I have not seen any so called 'ESL textbook' that was really interesting, authentic and up to date. It doesn't matter whether an ESL textbook is written in 'British English' (whatever that is) or American English (whatever that might be). Any ESL textbook has at least the following problems:
1) It is 'ESL'. This means it will never be used by any native speaker because it's not authentic. A book that is not used by native speakers is not very useful.
2) It's a textbook. Again, no native speaker will ever use textbooks to learn something about business.
The problem is that most ESL learners think that by learning business English they can learn how to do business better and make a career. However, it should be the other way round: By learning how to do business better you also learn English. So English should be a by-product of that process, not the main goal.
TOEIC listening, question-response: Didn't you used to work for Mega Firm? |
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Torsten Learning Coach

Joined: 25 Sep 2003 Posts: 15008 Location: EU
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#18 (permalink) Fri Jan 27, 2012 14:19 pm This is funny and horrible at the same time (Dresden School for British English) |
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Torsten, your anti-textbook bias is understandable but sometimes a little extreme. I have used textbooks for various languages that are extremely useful specifically because they are based on real, spontaneous conversations people have had and not canned conversations that a textbook writer has made up. (Some of the German textbooks for children that Hueber Verlag puts out, for example, are outstanding in that way.)
So, for your point (1), there are language textbooks that actually are quite authentic because they draw on authentic material. Whether they're used by a native speaker is immaterial. My 7th-grade math book wasn't used by mathematicians, but that doesn't mean it didn't help me.
As to your point (2), I know plenty of native English speakers who used textbooks to learn something about business. In fact, everyone I know who has an MBA learned about business largely from textbooks. When those textbooks were good, what they learned was useful.
I think ESL learners where you live and where I live have different purposes in taking a business ESL class. Where I am, the students are already doing business in one way or another, but they find their English is ineffective or not well suited to business situations they get into.
For example, I had two Indian engineers who complained that they couldn't hold anyone's attention in meetings, because their English was too formal and they didn't know how to make jokes. In that case, I had them do things like explain very dry business charts to me, and we'd work on expressing the information in colloquial language. Then we would make up jokes about the charts. You wouldn't believe how many hilarious jokes you can come up with when comparing two line graphs, one of the unemployment rate and one of consumer spending, for example.
In another case, I had a young Indian woman with a "commerce" degree, but no practical experience, in the same room with an engineer who wanted to learn the necessary language to understand his pension funds. I gave them both an imaginary $100,000, showed them a bunch of investment information resources on the web, and told them to make up a plan for investing it, and present it the next week with justification of their strategy. Then we worked on their English and on the content of their presentation. At one point the Mexican guy brought in a document explaining his company's choice of investment funds, and we went through that.
These classes were only useful to these people because I have worked in business and because I know investment markets. The average English teacher has no clue at all about those things, and that's where good textbooks are useful. (However, a crazy, incompetent teacher can negate the effectiveness of any textbook.) |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 6646 Location: Detroit, Michigan, USA
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#19 (permalink) Fri Jan 27, 2012 14:29 pm This is funny and horrible at the same time (Dresden School for British English) |
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| Shanthisethuraman wrote: |
Hi Jamine K
Mr.Jazmine wrote: Turnover & Revenue are NOT both the same.
I would like to explain that in simple way which you can understand. |
First off, pay attention to my name. I'm not "Jazmine".
Secondly, I know perfectly well what you mean by "turnover", but you don't understand me.
"Turnover" is a catch-all term that has many meanings in business, and in my opinion it's too imprecise to be used to mean revenue.
For example, in my environment, when you hear, "The company has a turnover of 50 percent," that means that, in a given year, half the employees leave the company and are replaced.
Take a look at the Merriam-Webster definitions of "turnover". None of them describe revenue. They all indicate something flowing into and out of a company or organization, not money coming in and staying there. http://www.merriam-webster.com/dictionary/turnover
And here is the definition of "turnover" from Investopedia:
| Quote: |
Definition of 'Turnover' 1. In accounting, the number of times an asset is replaced during a financial period.
2. The number of shares traded for a period as a percentage of the total shares in a portfolio or of an exchange. |
http://www.investopedia.com/terms/t/turnover.asp#axzz1kfHflAo1
As you see, none of those business definitions of "turnover" mean revenue. |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 6646 Location: Detroit, Michigan, USA
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#20 (permalink) Fri Jan 27, 2012 15:15 pm This is funny and horrible at the same time (Dresden School for British English) |
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Thank you for your explanation about "Turnover and Revenue". What I explained for Turnover is also correct, I know that Turnover can be measured by percentage % I should not given my explanations regarding this. I have done a mistake, sorry for that. Anyway thanks a lot for your clarifications sir. .
Thank you
S.Shanthi |
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Shanthisethuraman I'm here quite often ;-)

Joined: 26 Sep 2009 Posts: 807
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#21 (permalink) Fri Jan 27, 2012 19:32 pm This is funny and horrible at the same time (Dresden School for British English) |
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You didn't make a mistake, S. Shanthi. Please don't worry. Just because Jamie doesn't like the fact that the British can handle an extra definition of 'turnover' without being thrown into confusion by the 'ambiguity' doesn't make it incorrect. _________________ Cheers m' dears! |
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Beeesneees Language Coach

Joined: 08 Apr 2010 Posts: 20465 Location: UK, born and bred
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#22 (permalink) Fri Jan 27, 2012 20:43 pm This is funny and horrible at the same time (Dresden School for British English) |
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| It's NOT incorrect. It's just imprecise. When Americans have a newer, eccentric usage like that, people in continental Europe refer to it as "slang". |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 6646 Location: Detroit, Michigan, USA
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#23 (permalink) Fri Jan 27, 2012 20:48 pm This is funny and horrible at the same time (Dresden School for British English) |
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As far as I can see, the performance of international companies is measured by the amount of 'revenue' they generate rather than by their 'turnover'. So, I would say 'revenue' more commonly used in business English than 'turnover'.
TOEIC listening, question-response: Did they discuss the new marketing plan? |
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Torsten Learning Coach

Joined: 25 Sep 2003 Posts: 15008 Location: EU
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#24 (permalink) Fri Jan 27, 2012 20:50 pm This is funny and horrible at the same time (Dresden School for British English) |
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| It depends on what country you're in and which newspaper you're reading. |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 6646 Location: Detroit, Michigan, USA
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#25 (permalink) Fri Jan 27, 2012 20:54 pm This is funny and horrible at the same time (Dresden School for British English) |
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Jamie k's explanation is correct regarding turnover vs. revenue, so far I can remember in my Marketing class as we used to follow the American books at Business Institute, Dhaka university.
In 1984, one of our best Economics teachers said, when an American introduces himself a farmer, it is not a joke, because he is a millionaire! where it is in most Asian countries or elsewhere not impressive.
we believe or not all the best business books are from America. Because, USA's R&D cost is the highest in the world, it reflects in every year, out of 500 companies around the world by surveying 'Fortune' leading co.s, almost all are from the USA. No blind will now say business and research leader is other country!
I can cite here at least ten best magazines right now from all the corner of economy, technology, sociology, and what you ask in the world,from here.
They abandoned the 'Balance sheet', where innovated 'work sheet' most convenient and easy than British system, and so on every where- Everyday and every day, meaning is changing for better result--we should cope with this.
That is why businessman vs. entrepreneur meaning by American way is most scientific and correct so far etc etc. _________________ Quazi,(46) a writer, thinker & humanist
since 28 years. |
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Minhajquazi I'm here quite often ;-)

Joined: 05 Aug 2010 Posts: 635 Location: Dhaka
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#26 (permalink) Fri Jan 27, 2012 21:01 pm This is funny and horrible at the same time (Dresden School for British English) |
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| Jamie (K) wrote: |
| It depends on what country you're in and which newspaper you're reading. |
When you read the entry of any company that is listed on Wikipedia, the performance is always measured in 'revenue' so it doesn't depend on what country you're in but which language version of Wikipedia you choose. The English version also uses 'revenue' and there is only one English version (no US or UK English).
TOEIC listening, question-response: Where do I get more cups for the water cooler? |
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Torsten Learning Coach

Joined: 25 Sep 2003 Posts: 15008 Location: EU
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#27 (permalink) Fri Jan 27, 2012 21:04 pm This is funny and horrible at the same time (Dresden School for British English) |
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| That's interesting. |
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Jamie (K) I'm a Communicator ;-)
Joined: 24 Feb 2006 Posts: 6646 Location: Detroit, Michigan, USA
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Torsten Learning Coach

Joined: 25 Sep 2003 Posts: 15008 Location: EU
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#29 (permalink) Sat Jan 28, 2012 7:28 am This is funny and horrible at the same time (Dresden School for British English) |
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Hi Everyone,
Thank you all for your kind reply regarding Turnover & Revenue". I don't want to argue with you people further since what I knew/studied only I had given an explanations. My husband is a Chartered Accountant and he is working as"Head of Finance" for a reputed company, he has also said what I had explained is correct only, you don't need to worry he said.
So I would be happy if you don't send further TRN about this to me.
Thank you
S.Shanthi |
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Shanthisethuraman I'm here quite often ;-)

Joined: 26 Sep 2009 Posts: 807
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#30 (permalink) Sat Jan 28, 2012 7:59 am This is funny and horrible at the same time (Dresden School for British English) |
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American one thing is most laudable that their policy makers are not maximum chauvinists or too ultra nationalists,this absence of dogma leads it to the apex of the prosperity from the beginning.
Of course, some general people are not sometime act positively because of lacking better education everywhere or high cost, but in general they are most practical and intelligent.
Many people abuse American, because, they can't cope with them! I know several PhD holders here and there those are from either America or Britain, they criticize each other, but ultimately they know which one much good, in terms of earning money, reputation or prestige!
In Bangladesh, those have PhD from Japan or European any country (except England),these pedagogue persons from the USA never care them the earliest.I analysis it, it might be depth of English language knowledge along with other knowledge leading over the previous countries. if anybody comes from Russia, we just suspect him whether his education is fallacious free!
I know it since 1980, when I was a school boy, because my eldest brother who completed his Ms. from Queensland university in 1979, he just gently refused one of my bosom PhD doctors from Japan, who came at my house through my connection as I taught his son Bangla!Later my brother completed his PhD from one of the best universities in America in 1988. he once said, America granted his driving license from Queensland because they care many things of Australia now a day as they follow strict rules as like them. (U.S.) As it is pertinent, my brother was a Secretary of one of our Ministries (160 million people of Bangladesh), a visiting professor of some good universities in the USA, and among one of 5 members including Dr, Eunus, Nobel laureate (a friend of Mr. Clinton), of an influential Govt organization in Bangladesh, etc.
Conclusion is the USA has achieved these and that by her brain combinations from all over the world, (Yankee or red Indian ancestors are few) if we ignore these -- I have nothing to say except ignorance will be prevailed. _________________ Quazi,(46) a writer, thinker & humanist
since 28 years. |
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Minhajquazi I'm here quite often ;-)

Joined: 05 Aug 2010 Posts: 635 Location: Dhaka
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