Pay a visit vs. visit?

[Abdurahman]

Test No. incompl/inter-97 "Letter of Complaint (4)", question 1

At the beginning of May I decided that the only course of action was to ......... a visit to your store

(a) charge
(b) settle
(c) pay
(d) owe

Test No. incompl/inter-97 "Letter of Complaint (4)", answer 1

At the beginning of May I decided that the only course of action was to pay a visit to your store

Correct answer: (c) pay

Your answer was: correct
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What the difference to pay a visit and to visit

[Alan]

Hi,

Pay a visit is usually to go and see someone, visit
is usually go and see something as in: We visited the Pyramids last year/ We paid our cousin a visit last week. In the test it means the writer is going personally to the shop to speak to the manager.

Alan
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