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Business Blog 2005, page 5
Introduction 
Dear User,

As our site grows every day we want to share some information with you on the way we are operating the project. We call this section «Business Blog» as it is similar to doing a log book where data is recorded in a chronological order. «Blogging» is gaining popularity with more and more people picking up the habit of publishing their experiences and thoughts on the Internet. Our Blog covers various topics — from TOEFL, TOEIC, MBA, GMAT, ESL/EFL test preperation to cultural traditions and current political events.
There will also be some Internet marketing terminology and if you have any questions regarding the information simply let us know.

The Business Blog is written by Torsten Daerr and edited by Alan Townend.


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Content 
 

2005 — May 22
Have you ever asked yourself why you didn't learn English or any other foreign language when you were at school? I mean most of us did English, French or Spanish lessons for several years when we were younger. Yet, how many people do you know who can actually understand let alone speak one of those languages? So, is it because you need a special talent or gift for languages? The answer is quite simple really: Nobody can teach you a language — you can only learn it yourself. This means you need a keen interest in the subject you are studying, only then will it be possible for you to make any progress. This is the reason why the market for self-learning language programs is growing so fast. More and more people realize that speaking a second language improves their career chances and has a number of additional benefits. One of the most successful language learning systems is Pimsleur by Simon&Schuster. It is entirely based on listening, which means there are no written grammar or vocabulary exercises. Paul Pimsleur was an American linguist who realized that any language has a so called core vocabulary — a stock of words, phrases and collocations that native speakers use in their daily communications. After extensive research in the field of language acquistion — that is, the way children acquire their mother tongue naturally — Pimsleur was able to create a his own language acquisItion system that is specially designed for adults who want to become multilingual. Although Paul Pimsleur died in 1976 his audio learning products are highly popular. The keyword «pimsleur» alone is searched for several thousand times on the Internet every day. This was reason enough for us to start our own Pimsleur section which you now can find here: Pimsleur Approach.

2005 — May 17
How to learn English fast and in a pleasant way is a question many people want an answer for. This is the reason we have started a subforum that deals exactly with this topic. It's a place to share language learning techniques and review products such as dictonaries, electronic translators, audio courses and other materials. Some of them are quite popular such as Pimsleur and Rosetta Stone. Both systems are based on absorbing language in a natural way to speed up the learning process. You might want to take a look at our Pimsleur Site which provides more information on the Pimsleur method.

2005 — May 05
Have you ever wondered how you can expand your memory capacity? As you know some people are capable of learning large amounts of information in an incredibly short period of time. How do they do that? Well, you know have the opportunity to pick the brain of a memory specialist — Keven Oconnor has been developing a unique system that enables you to absorb and store new vocabulary and other data very efficiently. Read Interview with MemoryMentor.com for more details.

2005 — April 27
The Arabic speaking Internet population is growing steadily and our forum reflects this development. TOEFL Prep Forum / Grammer and Reading is a thread that was started by one of our members — he is a PE (Physical Education) teacher and wants to study in the US. That's why he needs to achieve a certain TOEFL score and wants to know how to get prepared for the exam within a very short period of time.

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Business Blogs: A Practical Guide Blogs are hot, but what do they really bring to business and how are successful early adopters using them? This is a question the authors asked 70 well-known bloggers at firms ranging from IBM, Microsoft, Yahoo!, and SAP, to many small businesses in a variety of industries. In addition to a detailed case study with the insights gained from each interview, Business Blogs: A Practical Guide addresses all the business, technical, writing, and publishing issues you will face as a business blogger. The authors provide practical guidance on everything a manager needs to decide from how writing a blog will support the business to how to successfully integrate blogging into the marketing communications mix. Learn more about Business Blogs This book provides a good introduction to the purpose, creation, care, and feeding of a business blog.

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