DescriptionBranding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how…
DescriptionThe 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interact…
DescriptionIf you have ever questioned the status quo and wondered how corporate America can keep from being blind-sided, make sure to join Bill Quest in his journey to regain his market share. The Ole Degree: The Blind Side of Marketing challenges listeners to move beyond mainstream thinking and include peripheral vision, so that they can compete in today's new pluri-business context. The Ole Degree points to the invisible forces that often remain below the radar. In this unfamiliar business arena where peripheral markets, especially culture markets, are tipping the balance of large-scale business growth, it would be wise to complete The Ole Degree .
DescriptionStudy on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 12/e and listen to them on your mp3 player. Now wherever you are - whatever you're doing - you can study by listening to the following for each chapter of your textbook: Big Ideas: Your "need to know" for each chapter Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying Key Terms: Audio "flashcards" to help you review key concepts and terms Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible ; download all the material directly to your player, or only the chapters you need. And they're efficient . Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
