DescriptionHow is it that some companies break away from the pack and achieve dramatic growth in rapidly changing business climates, while others struggle just to survive? Why do certain companies bounce back from serious downturns stronger than ever, while others s…
DescriptionIf customer-driven service isn't already one of your organization's goals, it should be. In this program, Tony Alessandra, an expert on building business relationships, outlines some sure-fire strategies for consistently "wowing" your customers. You'll learn how to identify and exceed their expectations, build long-term relationships, and create what Alessandra calls "moments of magic."…
DescriptionThe success of any business depends on knowing the answers to these important questions: Why do some people buy once...and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life . With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
DescriptionDo you really need another audiobook on customer service? There are hundreds you could choose from, and you've probably listened to at least a dozen. Why should you take advice from a deli with a funny name in Ann Arbor, Michigan? Because the way Zinge…
DescriptionIn this revolutionary management audiobook, Fred Reichheld reduces all business success into one question. "Would you recommend this business to a friend?" According to Reichheld, this measure of customer satisfaction should be at the heart of all strategic decisions made by every company. He presents compelling case studies to show how customer satisfaction is more important than any business criterion besides profits. You'll learn how financial pressures have caused some executives to sacrifice true customer satisfaction in exchange for "bad profits". Such shortsightedness undermines long-term growth and success. Learn how to use "the ultimate question" to strengthen your business.
DescriptionThe man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single…
