DescriptionWhat you already know and speak about can become an entire saleable product line with little time, money, or effort, based on one manuscript. You may be overwhelmed or hesitant about electronically published products. Or you may be stuck on how best to le…
DescriptionTechnology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand, " according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play. McKenna, a highly experienced marketing executive who has participated in the launch of the first microprocessor (Intel) and the first microcomputer (Apple), explains how technology is creating greater awareness, diversity, choice, pace, and mobility in our lives. He addresses new models of business organization based on information technology, tells how to create an interactive dialogue in marketing, and talks about key assets for marketing in the real-time environment of the '90s.
DescriptionIntuit does it with your personal finances. FedEx does it with your parcels. McKesson does it with your drugs. Just what are they doing? These companies are all offering what you need, whether it be stock quotes, an anniversary present, or a prescription…
DescriptionOne of the biggest challenges speakers, trainers, and consultants face is creating a steady stream of income. When you start creating small, niche-focused one-page Web sites you'll have income streaming into your pocket, whether you're awake or asleep, at home or on the platform. Jeanette will guide you through the whys and hows of ongoing income, as she shares her experience from operating 27 Web sites. You will learn to: Find the pockets of potential to be mined. Determine the needs of the niche, even if it's not yours! Create a product to fulfill the needs, even if you don't do it! Post an effective webpage to automate the process. Place your site in front of stampeding traffic.
DescriptioneBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognize the impact the company has made on the business world. eBay invented a new industry, creating an exciting, original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.
DescriptionThe dizzying exuberance of the Internet-driven marketplace offers unprecedented opportunities and an ever-expanding choice of deals, products, investments, and jobs - ranging from the merely attractive to the nearly irresistible - for the people with the…
