DescriptionYahoo is one of the great Internet success stories: Invented by two graduate students at Stanford University, it is now a communications and media company with over 145 million users worldwide. In this address to the National Press Club, co-founder Jerry Yang reviews the staggering number of people on the Internet, the impact on lifestyles, the empowering effect of a "viral" industry, and the outlook for electronic commerce.
DescriptionAfter falling off the wagon and becoming what he so clearly and strongly resisted, a consumer, Josh Swenson (aka: Larry) finds himself in a hyper-paranoid state of no return. That is, until he is kidnapped and coaxed back into resurfacing as his old persona. Before long, Larry is back on the scene with much more on his mind that a gospel Web site; this time Larry wants to effect change in government. What starts out as a small campaign to get the younger population to vote turns into a run for the presidency. Can Larry really take on George Bush? In this very smart, very witty novel, Janet Tashjian brings the political world to the forefront and exposes it from many different points of view.
DescriptionIn today's fast-paced business world, companies need to react instantaneously. Being a zero-time company involves more than compressing time; it's about providing value for every customer at every opportunity. To achieve this, businesses must be willing to restructure and compress relationships. It's about taking advantage of all that our digital world has to offer; without the Internet, you can't be in zero time, period. Pearlson features insightful case studies from companies like Dell, GE, Intel, and CISCO, and identifies five key disciplines companies need to adopt in order to remain competitive.
DescriptionUntil now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the…
DescriptionIn her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors. Microsoft, Yahoo, Disney, and AT&T all circle for position, hoping for the worst. But like the little boy who searches through a pile of horse manure looking for the pony, the companies are vigorously scooping their way forward, often without a clue.
DescriptionYou may be wondering "What is a blog and why would I want one?" You aren't alone. Blogging is said to be one of the hottest Internet trends in the past few years. However, leave it to uber-Internet marketing guru Tom Antion to figure out a commercial use for what is essentially an online journal. He'll walk us through the ins and outs of this easy-to-use tool. If you've avoided starting an e-zine because of concern for the time commitment, come learn about blogging. You'll learn: What exactly a blog is Why blogs are better than e-zines How to start a blog with little, if any, money How to update them easily How to completely bypass the e-mail system, and spam filters, to get your message through How to add audio to your blog How to generate lots of money through your blog…
DescriptionWhat if the rules that made you successful were the cause of your current problems? What if the name of the game was personal fulfillment rather than power and wealth? What if the biggest threat to your company's future was employee dissatisfaction? What…
DescriptionHere is the fascinating story of the making of the high-tech business revolution and the birth of the Digital Age. Journalist Jeffrey Young chronicles six decades of unbridled technological innovation, taking you inside today's business empires and introd…
DescriptionThe explosive growth and low cost of online trading has created a new class of investor who can now make a living buying and selling stocks over the Internet in a way that was once reserved for Wall Street's most powerful brokerage firms and investment banks. Before taking to this fast-paced, high-risk playing field, it's absolutely essential that you have a firm grasp of the rules and a solid game plan. Day Trade Online is the play book novice competitors need to become strong contenders. Written by a seasoned practitioner, it is a one-stop, step-by-step overview of how to make a successful llving, whether full-time or part-time, trading via the Internet.
DescriptionVisionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to revolutionize how all consumers do their shopping, not only online, but offline as well. The big payoff of this revolution is that consumers will be able…
