DescriptionJames Burke's "Connections" column is titled "French Leave, " where he discusses matters adulterous, bucolic, passionate, and fugitive. From the March 2001 issue of Scientific American .
DescriptionMark Alpert evaluates the Ricochet wireless modem in the "Technicalities" column from the April 2001 issue of Scientific American . Alpert calls this one "Look Ma! No Wires!"…
DescriptionCompanies are beginning to figure out what people do - and don't - enjoy on the Web. Insights in this special report include: what makes a good entertainment site click; the best site on the 'Net for fans of Star Wars; the proximity of live music venues online; how Taylor Dayne has kept her career alive through all these hitless years; and much more. This special report is available in audio exclusively at audible.com.
DescriptionFrom the pages of Harvard Business Review hear Ram Charan, adviser to top executives at companies like GE and Ford, on "Conquering a Culture of Indecision"; Leonard L. Berry, founder of Texas A&M's Center for Retailing Studies, on "The Old Pillars of New Retailing"; and more. These articles, which originally appeared in the April 2001 issue of Harvard Business Review, are offered in audio form exclusively through Audible.
DescriptionAn unrecognized affliction is striking certain gifted performers at the top of their game. Its cause, paradoxically, is success itself. These stars, who thrive on conquering new challenges, can lose their bearings and question their purpose once a job has been mastered. A vague dissatisfaction gives way to confusion and then to inner turmoil. Left unattended, this summit syndrome can derail promising careers. From the March 2007 issue of Harvard Business Review .
DescriptionThere's a new player moving into the New Economy. It's the Old Economy. Here are a dozen digital innovators who among them lead almost a million people and have more than $400 billion in revenues. They have bet big on the Internet, and they aim to serve customers, eliminate inefficiency and spark new growth. They believe their gains will dwarf those of the Web's early entrants. The list includes GM, GE, HP, Cisco and Delta - and some that might surprise you. Most of all, the leaders in this third annual Forbes list aren't playing for paper options or the fast flip. They're playing for keeps.
DescriptionThe Technology and Business section of Scientific American looks at "spray-on dressings" and dissolving bandages as new technologies that promise to change medicine. In "Unplugged but Unbowed, " hear about convicted hacker Kevin Mitnick. In the more…
DescriptionJames Burke takes an encyclopedic look at wordsmiths, dirty old men, rock hounds, ETs, and the visitor's London in this month's "Connections" column, visiting along the way Samuel Johnson, Adam Smith, Charles Darwin, Denis Diderot, Voltaire, and Jane Austen. This article originally appeared in Scientific American for September 2000.
DescriptionThe Wall Street Journal focuses on keeping the customer: wasn't deregulation supposed to provide a better service? Plus, who wants to fix area codes? Also available, three more sections of the Journal 's report: Who's on First?, Battling the Bells, and Speak and You Shall Receive.
DescriptionAdvertising has always targeted a powerful consumer alter ego: that hip, attractive, incredibly popular person just waiting to emerge from an all-too-normal self. Now, in cyberspace, consumers are taking the initiative and adopting alter egos that are anything but under wraps. These online personae, called avatars, range from simple but personalized cartoonlike characters used as pictorial signatures in instant messaging to fully developed characters in virtual worlds. And they represent a huge population of "shadow" customers who can be analyzed, segmented, and targeted. - From the June 2006 issue of Harvard Business Review .
