DescriptionLeonard Riggio is the chairman of Barnes & Noble, Inc., the world's largest book-seller. He is also the chairman and principal shareholder of several privately held companies, including Barnes & Noble College Booksellers, which serves more than 500 colleges and universities across the country. Starting with a single college bookstore in 1965, Riggio built one of the largest enterprises in the history of American retail. He is widely known as a visionary in the book-selling industry and as a brilliant marketer and entrepreneur. Interviewer Stephen J. Adler is editor-in-chief of BusinessWeek .
DescriptionStudy on the go with VangoNotes. Just download chapter reviews from Marketing: An Introduction, 2nd Canadian Edition and listen to them on your mp3 player. Now wherever you are - whatever you're doing - you can study by listening to the following for each chapter of your textbook: Big Ideas: Your "need to know" for each chapter Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying Key Terms: Audio "flashcards" to help you review key concepts and terms Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible ; download all the material directly to your player, or only the chapters you need. And they're efficient . Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
DescriptionStudy on the go with VangoNotes. Just download chapter reviews from VangoNotes for Marketing: Real People, Real Choices, 5/e and listen to them on your mp3 player. Now wherever you are - whatever you're doing - you can study by listening to the following for each chapter of your textbook: Big Ideas: Your "need to know" for each chapter Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying Key Terms: Audio "flashcards" to help you review key concepts and terms Rapid Review: A quick drill session - use it right before your test VangoNotes are flexible ; download all the material directly to your player, or only the chapters you need. And they're efficient . Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.
DescriptionDon Katz discusses the history and marketing strategies of Nike as detailed in his book Just Do It: The Nike Spirit in the Corporate World .
