DescriptionThis entertaining and informative listen gives you three key ingredients every manager needs to include in their own recipe for customer service success. The concepts are illustrated with relevant stories and examples. Learn how to mix up your own version of customer service success, how to define, match, and exceed your customer's expectations, how to reinforce and reward the behaviors you want repeated, and what to do if your customers have become "Nordstromized."…
DescriptionFor professional and personal development, this audio program will play a pivotal role in developing your skills and life philosophy. Millions of people have benefited from the timeless wisdom from this masterful communicator. Add it to your audio collection today. The man many consider to be America's Foremost Business Philosopher, has been sharing his success principles and strategies for more than 39 years, with more than 6, 000 audiences and over four million people worldwide! He is the author of over 25 books, audio, and video programs. Jim has been hailed over the years as one of the most influential thinkers of our time.
DescriptionAs protectionist barriers crumble in emerging markets around the world, multinational companies are rushing in to find new opportunities for growth. To local businesses this can seem like a death sentence. This article from Harvard Business Review explains how they can overcome - and even take advantage of - their differences with competitors from advanced industrial countries by aligning assets with industry characteristics, defending their home field advantage, extending local advantages abroad, dodging the onslaught, and even contending on the global level. This article, which originally appeared in the March-April 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
DescriptionFor millions, the daily shopping experience has devolved from the resonant personal ritual of our memories and dreams to the boring zombie-like process we wander through daily. We're wasting our time and money, at the cost of our patience, good will, and…
DescriptionIn a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.
DescriptionIf you have a business, you have a brand, and it could be your most valuable asset. An effective brand can increase profits, grow revenue, and even improve employee morale. In this audio course, two branding experts show you how to find your brand's values and personality, promote them, and then profit from it. Whether you have an established business or are creating a new one, this course is for you. Own this audio course now if you: Want to establish a new brand Want to refresh a company's image Want to build value through branding…
DescriptionBased on the classic teachings and philosophy of the original "Lazy Man, " the late Joe Karbo, and continuously updated by Richard G. Nixon, The Lazy Man?s Way to Riches has helped millions of people over the last three decades become more successful both personally and professionally. This special 30th Anniversary Edition of The Lazy Man's Way to Riches still contains all of the hard-won knowledge that made the original "Lazy Man" successful, both personally and professionally, but it also includes new material on just about every subject contained in the first edition, as well as important information you need to succeed in today's digital age.
DescriptionBranding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
DescriptionDon't consider yourself deviant? Well, that just may be a career breaker. Deviance is nothing more than a marked separation from the norm. It is the kind of breakthrough thinking that creates new markets and tumbles traditional ones. The Deviant's A…
DescriptionThe marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective…
