DescriptionWhen Lawrence Summers followed Robert Rubin as Secretary of the Treasury in 1999, he was charged with managing growing surpluses, a booming economy, and accelerated payoff of the national debt. He has already taken an activist role in national and international political and financial affairs. In this address to the National Press Club, Secretary Summers outlines his position on the essential connection between fiscal discipline and continued prosperity, and argues for retirement of the debt as the primary objective of American fiscal policy.
DescriptionTeamsters president James P. Hoffa delivers his own "State of the Union" for a labor union that claims 1.5 million members in North America and is one of the largest in the world. The International Brotherhood of Teamsters has been on the front lines in recent battles over the World Trade Organization, permanent normal trade relations with China, and NAFTA. The younger Hoffa brandishes the fighting spirit of his father, James R. Hoffa, who disappeared 25 years ago after a notorious and influential career as Teamsters president.
DescriptionNever before have Americans been so anxious about the future. But rarle has anyone offered a clear account of why, in a nation so prosperous, free, and stable, we tend to assume that the country is in dire straits and that the government can do little to help. This Scholarly Bestseller provides just such an account- an eloquent assessment of how America has fared in economic prosperity, quality of life…
DescriptionIs America careening towards fiscal catastrophe? If so, is it too late to change course? In his revealing look at federal fiscal health, author Harry Figgie gives us a wake up call, explaining why it's so important for Americans to care about the financial well-being of their country. There may still be a chance to veer away from disaster, but the time to act is now.
DescriptionJack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.
DescriptionWhat do you call a bull market that lasts at least 10 years and includes steep corrections and cycles of vicious rotation, but results in a quadrupling of the Dow, a stratospheric rise in new technology, and the creation of staggering amounts of wealth? R…
DescriptionThere's no doubt that the Internet has shaped and will continue to shape the stock market - and the broader economy - in the new millennium. But while many investors have made fortunes on Internet-related stocks, countless others have lost their shirts am…
DescriptionHow will Yahoo! stay on top in the 21st century? Sony? Dell? Orchestrated by the experts at PriceWaterhouseCoopers, this important book taps the wisdom of the world's top CEOs to provide powerful insights into the key issues driving business today. Wisdom of the CEO provides managers with an unparalleled opportunity to hear, firsthand, what these gurus have to say about globalization, growth, shareholder value, innovation, organizational skill, e-business, and more. Includes essays from the CEOs of Unilever PLC, Dell Computer Corporation, Lloyds TSB Group, AT&T, EDventure Holdings Inc., PriceWaterhouseCoopers, AlliedSignal Inc., Sony Corporation, and Yahoo! Inc.
DescriptionInternational best-selling author William Stanek helps you get the edge you need. Whether we like it or not, writing is a part of our every day lives and to get by you need an edge. Enter Effective Writing for Business, College & Life: the down in…
DescriptionWhen companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
