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Audio book description
We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive in this golden age. He focuses on succeeding in the consumer marketplace by transforming the consumer experience and designing for the customer. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.

Audio book description
Your company has had 16 years of growth, but now it faces a crisis that threatens to crush the brand, the sales, and the future. What do you do? Last year, this was the situation at Odwalla. Greg Steltenpohl, Odwalla's CEO, recounts the highly publicized…

Audio book description
How has Intuit, the financial software application provider, been transformed by the Internet? CEO William Campbell describes Intuit's partnership with the search engine Excite to create the site Quicken.com. Together, the 2 companies connect with 9 million people looking for personal finance information online. Highlights of Campbell's talk include advice on creating an online community, managing and distributing online content, and a look at online revenue models.

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Building your business presence online is no longer a luxury; it is a necessity. Deborah Triant, CEO and President of Check Point Software Technologies, explores how the Internet affects the growth of companies and what success really means in this era of the Internet. In detailing a roadmap to success, she offers ideas on how to thrive despite significantly shortened company life cycles and create a global strategy to include a world that is one click away from your front door.

Audio book description
What will the World Wide Web mean to your business? Scott McNealy answers that the Web levels the playing field, empowering businesses, industries, and "any 12-year-old with a PC" to reach millions of potential customers, listeners, and subscribers. McNealy, the president and CEO of Sun Microsystems, offers a number of startling revelations for business leaders on how to retool their organizations so they're not left with obsolete technology and poorly-equipped employees. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.