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opposite of expensive; inexpensive
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E-Business Book: Why establish a Business on the Internet?

Why establish a Business on the Internet?
The Advantages of the Internet
What does it take to be successful?
A Word on Success...
Case Studies - ESL/EFL websites - A Success Story
Success Patterns
Who is
What''s in a Name?
Give me web address!
Be creative with Your Domain Name!
Business Idea: Restaurant and Pub Guide
Getting Online
Ask Your Users!
Interactivity is the Key
Fast Loading and Easy Navigation
Modern Font and all Browsers
Update Your Site often
Isn''t it All About Google?
English Language Exercises 2206 English Exercises
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Fact versus Opinion

When it comes to business, most people confuse their personal opinions with facts. They believe in fact that they know something when in reality they don''t have all the data to support their beliefs.
In our «business» section you will find factual information that is based on our experiences, on techniques we have practised. We will be sharing with you the methods we have used to establish our own internet businesses rather than harping on about theories. You will be reading a real success story written by real people. Everything you will find here can be verified and put into practice by you.

Why establish a Business on the Internet?

There is no denying that the internet has brought about a revolution. Never before have people been able to interact in such a cost effective and comfortable way. The Internet with its multiple communication channels also changes the world of business. Now it is possible for you to establish your own company with a very small financial investment or in some cases even without any start-up capital at all. The majority of people in any country in the world do not really like their regular jobs. Nevertheless they get up early every morning to go to work and when they return home tired and frustrated they switch on the TV to forget all about their problems. They often dream about a life that gives them the freedom to do what they really like with people who are friendly, intelligent, understanding and supportive. Now with the internet available in almost every household in any developed country, it is possible to achieve the type of lifestyle you have always dreamed about. The following facts will show why you really should consider establishing your own internet company:

Let''s face it — a computer is more productive than a human in business areas such as accounting, administration, data management, calculating, statistics and many more activities. Whatever industry you name — new technologies increase productivity which, in turn, often leads to fewer jobs. To be sure new technologies also create new jobs but these require a much higher level of qualification and knowledge. A person who has been working in the same sort of job for several years is often not capable of acquiring all the skills and qualifications needed for a job in a new workplace.

The world is becoming more and more interconnected. Even, or maybe especially after September 11, international travel activities have been increasing and this pattern will continue into the future. The number of companies that operate on a multinational scale is constantly rising because they need new market places. In Europe nations have agreed on a uniform single currency — the EURO, enabling the European Community to develop into a strong economic entity. The same sort of thing is taking place in Asia with China, Taiwan, South Korea and Japan forming a powerful economic alliance.

More than 500 million people worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influence, direct, convince, educate and manipulate others through one single tool: The distribution of information. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short period of time the Internet and its communication channels will be part of our daily lives as are running water and electricity.

Cost Effectiveness
The internet is by far the most cost effective communication tool. If you want to send a letter via conventional or so-called snail mail it will cost at least around $1 (assuming you restrict yourself to two single sheets of paper). Sending the same amount of information via email will be up to 100 times cheaper with immediate delivery. In addition to this, email has a number of advantages over the snail mail system and we will examine the details in further chapters of this book.

You can download the e-book here:
Free Internet Marketing e-Book

If you have any English grammar or vocabulary questions,
please post them on this English Grammar Forum.

Next:E-Business Book: The Advantages of the Internet

Author: Torsten Daerr & Alan Townend

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