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Business English Exercises

Essential Advertising

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Home > Teaching Business English > Business English Lessons, Advanced Level # 87
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Stephen Whyte, CEO of Leo Burnett, observes that Marshall McLuhan may have had his ......... when uttering his much-quoted statement, "Advertising is the greatest art form of the 20th Century".

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You can dispute whether or not advertising is art, but there is no ......... that advertising is big business.

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Advertising's global landscape is changing constantly, as agencies and holding companies consolidate to achieve international clout and economies of ..........

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501 Business English Exercises — Printable, photocopiable.
For use in a classroom, at home, on your PC or anywhere.

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Media, telecommunications and electronics are converging to become one giant industry, illustrated by powerful ........., such as the merger between AOL and Time Warner.

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Media expansion causes problems for advertisers, but it also presents new opportunities by increasing the possibilities for effectively targeting individuals, rather than taking a ......... approach.

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Of the three central roles — account manager, planner and creative — only the account handlers manage the relationship with the client on a ......... basis.

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The account manager is the ......... of the wheel — someone who organises the agency team of account managers, planners and creatives.

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The planner's role is to find the most ......... communication strategy and develop a real insight into the relationship between the brand and the consumer.

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The creatives are the brilliant executional thinkers, working in teams made up of a copywriter and an art director to develop the planners' ideas and think up ads which will give brands a strong competitive ..........

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We develop relationships with possible future clients, even though sometimes it is years down the line before something ......... it.

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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