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Business English Exercises

SKUs and Pricing

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Home > Teaching Business English > Business English Lessons, Advanced Level # 92
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Sales derive from a product's stock-keeping Units (SKU), the ......... combination of the specific quality, price, container size, colour, model, etc, and the product name.

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SKUs are what manufacturers produce, what retailers sell, and what consumers buy; ......... are what are advertised.

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501 Business English Exercises — Printable, photocopiable.
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A large ......... of SKUs for consumer products has led to myriad choices for customers.

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This has led to complicated supply and demand logistics, ......... of brand loyalty and more pressure on profit margins.

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Buyers have become much more ......... in recent years, forcing retailers to respond more quickly and efficiently.

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Many stores use a psychological pricing strategy called odd pricing, ......... prices end in odd numbers, such as $19.95.

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Presumably, customers see odd prices as being ......... below even prices, and consequently a bargain.

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On the other hand, luxury boutiques, to project a ......... image for their products, use even pricing such as $10.00 or $50.00.

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Multiple unit pricing is a strategy in which the customer perceives ......... buying as involving more savings.

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Multiple unit pricing is usually effective in increasing ......... sales of a product, but it may not increase the rate of consumption.

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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