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Business English Exercises
 

Dotcom Retail Stores

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Home > Teaching Business English > Business English Lessons, Advanced Level # 105
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Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life spans.

Correct answer: (c) spans

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In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a brick-and-mortar location.

Correct answer: (a) brick-and-mortar

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Anyone that has a business plan with a goal of e-commerce needs to augment that business plan with a retail reality.

Correct answer: (a) augment

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"We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to bolster what we were doing."

Correct answer: (c) bolster

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Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are sorely missing from Net stores.

Correct answer: (c) sorely

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501 Business English Exercises — Printable, photocopiable.
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Owning a store offers a natural traffic flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.

Correct answer: (d) traffic

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However, opening a retail store is an expensive proposition.

Correct answer: (d) proposition

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For those of you who lack the funding needed to open a retail store right now, try renting a kiosk in a local shopping mall.

Correct answer: (c) kiosk

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If you do want to set up shop, you should do whatever you can to learn about launching and running a traditional retail business before you do so.

Correct answer: (c) shop

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Your best bet is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.

Correct answer: (a) bet

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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