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Business English Exercises

Dotcom Retail Stores

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Home > Teaching Business English > Business English Lessons, Advanced Level # 105
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Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to open a physical store to extend their life ..........

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In the traditional realm of business, you open a retail store first and then launch a website, but since the dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a ......... location.

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501 Business English Exercises — Printable, photocopiable.
For use in a classroom, at home, on your PC or anywhere.

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Anyone that has a business plan with a goal of e-commerce needs to ......... that business plan with a retail reality.

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"We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We knew we needed some terrestrial link, some reality other than a virtual company, to ......... what we were doing."

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Physical stores give your customers a more convenient way to return goods and try out products — two options analysts say are ......... missing from Net stores.

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Owning a store offers a natural ......... flow into and out of the store, which allows an entrepreneur to gather names and begin direct-to-consumer marketing programs.

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However, opening a retail store is an expensive ..........

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For those of you who lack the funding needed to open a retail store right now, try renting a ......... in a local shopping mall.

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If you do want to set up ........., you should do whatever you can to learn about launching and running a traditional retail business before you do so.

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Your best ......... is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
You will be exposed to a wealth of authentic sample sentences that include a great variety of themes. This compact Business English Test Package is the only printable English test collection currently available on the Internet. It contains 501 Business English Exercises (10 questions per test plus answer keys).  Get your unique Business English Practice Exercises now!

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