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Business English Exercises
 

Tobacco Marketing

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Home > Teaching Business English > Business English Lessons, Advanced Level # 121
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Health experts from throughout the world are meeting in the U.S. to address the tobacco industry's marketing efforts in developing countries, Reuters reported August 5th.

Correct answer: (a) address

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"We're bringing the world's tobacco-control community together in one place to see how can we stem this tide of export, promotion and production by the tobacco industry," said Dr. Thomas Houston of the American Medical Association.

Correct answer: (d) stem

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The tobacco industry views developing countries as an untapped market, which causes concern among health officials.

Correct answer: (c) untapped

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The World Health Organization estimates that 70 percent of deaths caused by smoking-related illnesses will take place in the developing world, mainly because people in those countries may be unaware of the dangers posed by smoking.

Correct answer: (c) posed

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"It will be a huge tragedy for developing countries and will overwhelm their health-care systems," Houston said.

Correct answer: (b) overwhelm

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WHO officials noted that the tobacco industry is dealing with legal setbacks in the U.S. by marketing their products worldwide.

Correct answer: (c) setbacks

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In addition, the tobacco industry is working towards dissuading developing countries from levying taxes on cigarettes or enacting western-style laws that ban smoking in office buildings and other public places.

Correct answer: (b) dissuading

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"Most people in the developing world believe cancer is a communicable disease," Houston said, "The warnings are nebulous and not particularly clear."

Correct answer: (b) nebulous

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"The companies have found loopholes in the law, and we have not plugged them," said H.J. Sallehudin, an assistant director of Malaysia's Department of Public Health, which enforces Malaysia's tobacco ad bans.

Correct answer: (b) plugged

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An international tobacco-control treaty sponsored by the United Nations is aimed at curbing the increase in tobacco-related deaths worldwide.

Correct answer: (d) curbing

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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