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Business English Exercises
 

IKEA

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Home > Teaching Business English > Business English Lessons, Advanced Level # 372
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The Sweden-based Inter IKEA Systems BV (IKEA) is the world's largest furniture retailer that specializes in stylish but inexpensive Scandinavian designed furniture.

Correct answer: (d) stylish

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In addition to furniture, IKEA also sells utility items such as utensils, hooks, clips, stands, etc.

Correct answer: (d) utility

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IKEA's founder, Ingvar Kamprad, has built an international furniture chain of 226 stores in Europe, Africa, Asia and the US; it has been successful in almost all countries, because of public awareness of the IKEA brand.

Correct answer: (d) awareness

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IKEA is far more than a furniture merchant; it sells a lifestyle that customers around the world embrace as a signal that they've arrived, that they have good taste and recognize value.

Correct answer: (b) arrived

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The British design magazine Icon said, "If it wasn't for IKEA, most people would have no access to affordable contemporary design."

Correct answer: (a) affordable

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The magazine also voted Kamprad as the most influential tastemaker in the world.

Correct answer: (d) tastemaker

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Kamprad established IKEA in 1943 at the age of seventeen; he came up with the name IKEA by combining the first letters of his name (Ingvar Kamprad), followed by the first letters of the farm and village he grew up in (Elmtaryd and Agunnaryd).

Correct answer: (c) up

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Kamprad started his business by buying pens, Christmas cards, matches, cigarette lighters, nylon stockings and other items in bulk; he sold these items to the residents of Smaland at a reasonable price, but still made healthy profits.

Correct answer: (a) bulk

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To save more money, Kamprad would piggyback his packages on the trucks that delivered milk.

Correct answer: (b) piggyback

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IKEA soon started making money, and in 1945, Kamprad started promoting business through mail order catalogues, as conducting individual sales calls became impossible.

Correct answer: (d) order

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Business English Practice Exercises Business English Tests — several topics are covered: office matters, job applications, computer English, money expressions, business law, operations management, retail marketing, e-commerce, accounting terms, contracts and agreements, commercial correspondence, etc.
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