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Merchandising as a frill?



 
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Merchandising as a frill? #1 (permalink) Tue Sep 21, 2010 3:17 am   Merchandising as a frill?
 

Business English Lesson, Advanced Level

ESL/EFL Test #190 "Retail Marketing", question 7

Melanie McIntosh adds that in today's competitive retail environment a retailer cannot afford to consider merchandising as a ..........

(a) bonus
(b) frill
(c) gift
(d) necessity

Business English Lesson, Advanced Level

ESL/EFL Test #190 "Retail Marketing", answer 7

Melanie McIntosh adds that in today's competitive retail environment a retailer cannot afford to consider merchandising as a frill.

Correct answer: (b) frill
_________________________

hmm.. Does frill mean decoration here? So does it mean "retailers do not think the merchandising as a decoration?" Thanks for your help.
Hondy
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Merchandising as a frill? #2 (permalink) Tue Sep 21, 2010 4:05 am   Merchandising as a frill?
 

No. 'Frill' means something unnecessary.
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